CORRECTED - SEC reviews “plain-English” brochures for 1st time
*Agency determining if disclosures are “understandable”*Review could help SEC craft better questions for advisersBy Suzanne BarlynBALTIMORE, Oct 18 (Reuters) - U.S. securities regulators
are taking their first stab at reviewing “plain-English”
disclosure brochures that most investment advisers developed
earlier this year to comply with new rules.The review could ultimately lead to improvements to
questions the Securities and Exchange Commission uses to help
advisers make clearer disclosures to clients.These more transparent disclosures could be particularly
useful for customers or clients of larger businesses where
there are many conflicts of interest, said Daniel Kahl,
assistant director of the SEC’s office of investment adviser
regulation, late on Monday.SEC staffers are looking at disclosure documents advisers
filed as the agency’s Form ADV Part 2, which it amended after a
ten-year review. The rules require the roughly 11,000
investment advisers registered with the agency to file, for the
first time, a publicly available brochure that includes plain
English disclosure about the firm’s business. Most advisers had
to file the brochure by March 31, 2011.Now the SEC is trying to determine how well those efforts
turned out, said Kahl. An initial look revealed that the
brochures were “very, very informative,” said Kahl, speaking at
a conference organized by the National Society of Compliance
Professionals, an organization for securities industry
compliance officials. Investors can view the brochures on a
database available through the SEC’s website.Brochures for smaller advisers that served a “targeted”
group of clients are easy for laypeople to understand, said
Kahl. But brochures for larger, more complex firms revealed
“the writing of more lawyers and more conflicts,” said Kahl.”It’s not a criticism, but it’s something we need to look
at to see if there are areas where we can improve the
questions” to elicit clearer responses, he said.EARLY STAGES”We’re very much in the early stages of scoping out the
project,” Kahl told Reuters. The SEC is not looking at every
brochure, but could look at potentially hundreds, depending on
staffing, he said. The reviews aren’t examinations, but an
effort to “assess the quality of the disclosure,” he said.Determining if disclosures are understandable will depend,
in part, on an investment adviser’s clients, said Kahl.
Disclosures for institutional clients, for example, may be more
complex than disclosures for individual investors.There is presently no timetable for completing the project.
It is “hard to say” whether recommendations will follow the
review, he said. Advisers had to follow 174 pages of directions
for writing the brochure. Many were uncertain about how to
comply.But even more direction from the SEC may only add to the
confusion, especially for firms that offer multiple investment
services, said Keith Marks, a partner for Ascendant Compliance
Management, a consultancy in Salisbury, Connecticut. “Firms
have to look at some broadly based questions and make the
effort to apply them,” he said.The reviews could also lead to full-blown examinations for
advisers with the worst brochures, whom the agency may view as
posing a greater risk to investors, said Marks.